A New Way To Rank Campaign Success—Social Index EMV Meter: Super Bowl LIX Edition

A New Way To Rank Campaign Success

We've been hard at work on the first in a series of special edition, event-based rankings designed to provide top-tier marketers with Earned Media ROI estimates for their integrated campaign investments. The Super Bowl LIX edition of our Social Index EMV Meter recognizes the intersection of proven, traditional live-event and long-tail social media marketing while complimenting other established platforms to provide a holistic view on ROI. Game on!

1
Michelob ULTRA campaign

Anheuser-Busch InBev

Michelob ULTRA

Play For ULTRA

$29,199,623
Total EMV
2
Doritos campaign

PepsiCo

Doritos

Crash the Super Bowl

$22,258,778
Total EMV
3
Booking.com campaign

Booking Holdings

Booking.com

Get your stay ridiculously right

$21,682,348
Total EMV
4
Mountain Dew campaign

PepsiCo

Mountain Dew

Seal

$17,257,046
Total EMV
5
Stella Artois campaign

Anheuser-Busch InBev

Stella Artois

Who is Other David?

$15,389,423
Total EMV
6
NerdWallet campaign

NerdWallet

NerdWallet

Beluga Whale

$6,958,055
Total EMV
7
Pringles campaign

Kellanova

Pringles

Pringles Party

$6,530,304
Total EMV
8
Bud Light campaign

Anheuser-Busch InBev

Bud Light

Backyard Party + Sweepstakes

$6,015,698
Total EMV
9
Ram Trucks campaign

Stellantis

Ram Trucks

Drive Your Own Story

$4,829,058
Total EMV
10
NFL campaign

The National Football League

NFL

Principal Pat

$4,813,556
Total EMV
Last updated

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