A New Way To Rank Campaign Success—Social Index EMV Meter: Super Bowl LIX Edition

A New Way To Rank Campaign Success

We've been hard at work on the first in a series of special edition, event-based rankings designed to provide top-tier marketers with Earned Media ROI estimates for their integrated campaign investments. The Super Bowl LIX edition of our Social Index EMV Meter recognizes the intersection of proven, traditional live-event and long-tail social media marketing while complimenting other established platforms to provide a holistic view on ROI. Game on!

1
Doritos campaign

PepsiCo

Doritos

Crash the Super Bowl

$111,334,939
Total EMV
2
Google Pixel campaign

Alphabet

Google Pixel

Team Pixel

$109,417,284
Total EMV
3
T-Mobile campaign

Deutsche Telekom

T-Mobile

A New Era

$74,155,722
Total EMV
4
Michelob ULTRA campaign

Anheuser-Busch InBev

Michelob ULTRA

The ULTRA Hustle

$73,976,053
Total EMV
5
Lay's campaign

PepsiCo

Lay's

The Little Farmer

$64,350,693
Total EMV
6
Mountain Dew campaign

PepsiCo

Mountain Dew

Kiss from a Lime

$54,621,801
Total EMV
7
Booking.com campaign

Booking Holdings

Booking.com

Get your stay ridiculously right

$48,879,544
Total EMV
8
Nike campaign

Nike

Nike

So Win.

$37,097,562
Total EMV
9
Bud Light campaign

Anheuser-Busch InBev

Bud Light

Big Men on Cul-De-Sac

$28,149,804
Total EMV
10
Taco Bell campaign

Yum Brands

Taco Bell

Live Más Drive-Thru Cams

$25,135,702
Total EMV
Last updated

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